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Founded in 2002, Red Chillies Entertainment, based in the heart of Mumbai, India, has blossomed into a major motion picture production and distribu-tion company, and in 2006 added a premier visual effects house called Red Chillies VFX. Shah Rukh Khan, a noted ‘Bollywood’ actor, created the parent company.
Ra.One and Krrish 3 were two early movies in which the visual effects side of the company made a name for itself. Red Chillies VFX is now also a post-produc-tion studio specializing in visual effects for feature films and commercials. The company has established itself as one of India’s top visual effects studios in that part of the world with an eye on homegrown projects as well as international activities.
Says Keitan Yadav, Chief Operating Officer and VFX Producer, about the growth of the industry and Red Chillies VFX: “I think if I compare the last 10 years of filmmaking, we have progressed very significantly, in terms of genre, complexity, turnover, usage and awareness of VFX in the industry. It has boomed!”
Adds Haresh “Harry” Hingorani, Chief Creative Officer and VFX Supervisor, “There is a big lineup of VFX films like Robot 2.0 which will open the road for a lot of production houses, directors and producers. I think we have a bright future. It will be an era of biopics, mythological, historical films and, with the likes of Netflix and Amazon, the scale and requirements of VFX is going up. It will be the golden years of the VFX industry.”
Among current VFX film work are such titles as Khaidi No. 150, Raees, Phillauri, Tubelight and Judwaa 2. More recently, Red Chillies VFX has been involved with such major movies as Chak De! India, Krrish 3, Don: The Chase Begins Again, Dostana and De Dana Dan. Current projects include an in-house and much-awaited project, Dwarf, featuring owner, Shah Rukh Khan.
Red Chillies is also looking to set up a VR facility, and they are currently setting up a VR team.